Amazon original TV pilots double viewing numbers

Parent Category: News | 14-02-2014

In the week since their debut, Amazon Studios' new original pilots are fairly racking up fans: compared to last year, Amazon Instant Video saw more than a 100% increase in the average number of streams per show for prime time pilots, and a 200% increase for kids' pilots per show.

Also, more than 85% of ratings from viewers are four or five stars, and critics' reviews are generally good.

"I watch a lot of TV pilots, and here's the biggest question I had after watching the After, a new Amazon show from X-Files creator Chris Carter," said Maureen Ryan at the Huffington Post. "Why didn't a cable or broadcast network make this show? It's certainly better than a lot of the one-hour programmes the broadcast networks have debuted in the last year or two, and the first hour of Carter's new project as good as or better than a fair number of cable pilots."

All ten pilots are available for any customer to view, rate and provide feedback on, ultimately helping determine which shows will become full series on Amazon Prime. The pilots are available to watch exclusively at and on the Amazon Instant Video app for Kindle Fire HD, Kindle Fire, iPad, iPhone, iPod touch, Roku, Xbox, PlayStation, Wii, as well as hundreds of other connected devices.

"Our goal is to create shows that customers will love and we couldn't be more pleased with the feedback we've received so far," said Roy Price, director of Amazon Studios. "It's great to see our customers reacting so passionately towards these pilots. The dramatic increase in the average number of streams for our prime time and kid's pilots tells us we're on the right path in creating shows our customers want to watch. If you haven't watched them yet, don't miss your opportunity to help determine which ones will become full series."