YuMe beefs up management for programmatic sales
Parent Category: News | 16-02-2014
As it continues to invest in additional video brand advertising distribution channels, digital video brand advertising solutions provider YuMe has appointed Matt Arkin as its new vice president of programmatic sales.
Arkin and his team will be tasked with selling directly to trading desks at media agencies and large brand advertisers for whom YuMe believes it can provide more efficiency and reach across all platforms.
The new executive brings more than two decades of digital media leadership experience to YuMe and was most recently Chief Revenue Officer of Federated Media Publishing, where he brought to market a programmatic brand extension.
Commenting on his new role, Arkin said: “Developing YuMe’s trading desk solutions will complement a successful direct sales model, offering brand advertisers an additional method to achieve efficiency, accuracy and massive scale with multi-screen and brand-safe inventory for their video advertising campaigns.”