Mediaresearch wins Estonian contract

February 17, 2014 13.38 Europe/London By Chris Dziadul

SimEar PeoplemetersThe Czech Republic’s Mediaresearch has won to tender to supply electronic TV audience measurement in Estonia for 2015-2023, working in association with its local partner Tuu-uuringute.

In doing so, it beat off rival bids from – amongst others – AS Elien, GfK and Nielsen.

Mediaresearch will use SimEar, its latest generation of non-intrusive measurement devices, in Estonia.

They have already been deployed in the Czech Republic, the company’s home market.

Late last year Mediaresearch also successfully completed a representative national panel of households for TV audience measurement in Bulgaria.