Mediaresearch wins Estonian contract
February 17, 2014 13.38 Europe/London By Chris Dziadul
SimEar PeoplemetersThe Czech Republic’s Mediaresearch has won to tender to supply electronic TV audience measurement in Estonia for 2015-2023, working in association with its local partner Tuu-uuringute.
In doing so, it beat off rival bids from – amongst others – AS Elien, GfK and Nielsen.
Mediaresearch will use SimEar, its latest generation of non-intrusive measurement devices, in Estonia.
They have already been deployed in the Czech Republic, the company’s home market.
Late last year Mediaresearch also successfully completed a representative national panel of households for TV audience measurement in Bulgaria.