NTV-Plus delivers 4K
February 17, 2014 13.58 Europe/London By Chris Dziadul
NTV PlusThe Russian DTH platform NTV-Plus has delivered a live satellite Ultra HD broadcast of the Sochi Winter Olympics.
According to the company, it was undertaken with Broadcom and Elemental and featured the opening ceremony.
The broadcast followed an intensive period of testing by the three companies throughout 2013. Commenting on the broadcast, Keith Wymbs, CMO for Elemental Technologies, said: “Elemental is committed to supporting real-time HEVC today and Ultra HD service launches in the months and years to come.
“We are proud to support NTV-PLUS and to work with Broadcom in supporting the 2014 Sochi Games and enabling this historic 4K HEVC satellite transmission.”
Oleg Kolesnikov, CTO of NTV-Plus, added: NTV-Plus creates high quality television content accessible throughout the country, and we are proud to bring the excitement of this January’s events in Sochi.
“Building on our broad sport programming and satellite offerings, broadcasting the Winter Olympics in 4K resolution shows what can be accomplished when operators and silicon vendors work together to deliver Ultra HD content.”
Rich Nelson, Broadcom Senior VP of marketing, Broadband Communications Group, continued: “Our collaboration with NTV-PLUS and Elemental to bring live Ultra HD (4K) broadcast of significant global sporting events to viewers validates the growing market for Ultra HD in 2014 and beyond.
“This is a testament to how Broadcom’s full portfolio of innovative silicon is delivering the highest performance picture quality and ultimate viewing experience to consumers around the world.”
NTV-Plus is the longest-established DTH platform in Russia. It was the first company in the country to offer its viewers both HD and 3D services.