TV panel market declines in January 2014

Editor | 17-02-2014

2014 has not started auspiciously for the TV manufacturing industry with the latest WitsView survey showing a 13% month-on-month fall in large-panel shipments.

The display research division of the global intelligence provider TrendForce found that there were in total 64.07 million unit shipments in January 2014, with most makers’ panel shipments for January showing drops, apart from only SDC, BOE and Sharp. LCD TV shipments amounted to 17.41 million units in January 2014, dipping 12% MoM.

Despite the huge popularity of Apple’s iPad and the Samsung equivalents which provided a huge spike in finished device shipments towards the end of 2013, tablet panels showed a 20% monthly drop for January 2014. WitsView says that after a restocking peak in Q4’13, brands including Apple, Amazon, Google entered the inventory-adjustment phase and white-box brands’ demand weakened leading to total panel shipments of 19.34 million units.

Looking to the future, the analyst expects demand in February to soften constantly for all panel applications and the overall large-sized panel shipment will stumble 10%. The TV panel is forecast to continue to decline 5% while tablet panel shipments are set to suffer another 20% decline.

Taking a longer view, WitsView senior research manager Jeffy Chen indicated that the future could be brighter for 4KTV products. He said: “The [4K2K panel proportion] shipment proportion will continue to rise with the emerging demand for the 1 May holidays in China, and diverse makers’ competition will also deepen the panel price cuts, which is positive to promote the mid-sized 4K2K TVs.”