Mobile forms half of Yomvi video transactions
Parent Category: News | 17-02-2014
Canal+'s online video-on-demand (VOD) platform Yomvi registered 3.5 million video consumptions during January, half of which were watched on tablets and smartphones.
According to Rentrak, over 25 million transactions were carried out on Yomvi during 2013.
After extensive research, the audience measurement company presented the first report on Yomvi's activity and from now on "will show realities, not estimations," according to Arturo Guillén, the company's manager in Spain.
During the first month of 2014, 44% of the 3.5 million Yomvi transactions were performed on tablets, 29% on computers and 22% on Canal+'s smart set-top box (STB), iPlus. In spite of tablets being the main consumption device, the longest videos were watched on TVs though STBs. Average video view on the bigger screens' was one-hour, while tablets averaged 28 minutes.
During 2013, the series which were most watched live online were Breaking Bad, The Walking Dead, The Big Bang Theory and Game of Thrones, while the VOD successes were Homeland and Cosmopolitan TV's reality show We Love Tamara.
Yomvi currently has over 500,000 unique active users and content consumption has been growing on average 13% a month.