Kaltura to power multiscreen OTT play in Turkey
Michelle Clancy | 19-02-2014
Kaltura has been selected by Dogus Media Group (DMG) to power the Turkish conglomerate's multiscreen, multi-platform, ad-supported video service, tvyo.
The tvyo service offers eight live, linear TV channels featuring a range of local fare and international shows like Game of Thrones and Dexter, as well as thousands of video-on-demand (VOD) channels for sports, music and catch-up TV. Content can be viewed on iOS/Android devices, PCs, Roku players and six smart TV platforms.
Powered by Kaltura's video platform as a hybrid cloud/on-premise solution, tvyo supports both Flash and HTML5 players.
The service also is set up to let users tweet from the same screen on which they are watching content, by automatically recognising the Twitter hashtag of the on-air live programming and displaying all the related hashtag tweets on the screen. tvyo also allows users to see what friends are watching or have watched, via Facebook.
Kaltura's video player, optimised for each viewing device, uses adaptive streaming technology that dynamically selects one of seven different stream qualities, based on the user's Internet connection speeds.
tvyo offers 'follow-me TV' functionality, enabling users to pause viewing on one mobile device/smart TV and continue viewing from where they left off on another, either straightaway or at a later time.
DMG has also tapped into Kaltura's ecosystem of third-party integration tools and plug-ins for monetisation (VideoPlaza) and analytics (Google and comScore).
"We saw a gap in the market for a multiscreen, multi-platform over-the-top (OTT) service in Turkey and searched for an online video platform that could not only meet our requirements at launch but could grow with us," said Alp Ocal, group manager for digital video at Dogus Media Group. "Kaltura fitted the bill perfectly because it offers a hybrid cloud/on-premise infrastructure that has already proven to be cost-effective, scalable and flexible. Additionally, the loading speed of Kaltura's video player has ensured that our customers' quality of experience on their chosen device is second-to-none."