M6 reports stable 2013 revs, but challenging ad market

Pascale Paoli-Lebailly | 19-02-2014

French private broadcaster M6 posted stable revenue at €1.38 billion (down 0.3%) and a fall of its net profit last year to €112.1 million, down 20.1%, owing to a declining advertising market and non-recurrent elements.

The RTL Group subsidiary also admits a weak advertising prospect for the current year.

CEO Nicolas de Tavernost has announced that the M6 Group will invest more in its DTT channels W9 and 6ter this year and will prepare for the launch of the pay-TV channel Paris Première on the free-to-air market in 2015, in case its request to the CSA is given the green light.

M6 also plans to launch a new shopping channel which could create 300 jobs.

Despite a challenging market environment, M6 Group boasts that it "outperformed the TV advertising market in 2013", limiting the revenue fall to 0.6% for its flagship channel M6 while other ad revenues rose by 2.3%.

Diversification and audiovisual rights revenues were €526.9 million, down 1.8% owing to the sale of e-commerce website Mistergooddeal.