Samsung maintains smart TV supremacy

Editor | 19-02-2014

The end of 2013 saw a merry Christmas indeed for the connected TV market, and Samsung in particular, according to Strategy Analytics research.

With all of the leading TV vendors using connected capabilities to boost average selling prices (ASPs), the analyst's Smart TV Market Share Report Q4 2013 found that that Korean CE giant captured just over a quarter of the smart TV market, with nearest rival and compatriot LG trailing 12 percentage points behind on 14.4%. The latter actually saw market leading (2.5%) year-on-year growth for its connected TV products, comparing very well to Samsung's 1%. The rest of the connected TV industry performed poorly, with Sony, Panasonic and Sharp all showing year-on-year market share declines. Sony fell furthest, ceding second place to LG.

Samsung and LG also dominated the global flat panel TV market, registering Q4 13 shares of 21.1% and 13% respectively, far ahead of TCL (7%), Sony (6.2%) and Hisense (5%).

Commenting on the trends revealed, David Watkins, director of connected home devices at Strategy Analytics, said: "As smart TV becomes a more standard feature in TVs, dictated both by the vendors' desire to raise ASPs and consumers' desire to future-proof their big ticket purchases, Smart TV market shares will begin to more closely resemble that of the overall FPTV market. We see this fluctuation sorting itself out among the Japanese vendors which came to the segment early and fast-growing Chinese vendors like TCL."