Applicaster appoints Peter Cassidy as VP of Europe

Louise Duffy | 20-02-2014

Broadcasting solutions provider Applicaster has appointed Peter Cassidy as its vice president of Europe, effective from the beginning of April.

Cassidy, who joins from FremantleMedia UK, where he was head of interactive, will be the principal officer leading Applicaster’s activities in Europe, equipping broadcasters, formats, and TV networks with the technology platform and tools to amplify the ratings and reach of their TV programming on all screens.

Jonathan Laor, Applicaster’s CEO, said: “Peter is one of the few executives in the industry with the unique blend of expertise in content production, creative, and digital, and has led cross-disciplinary projects for leading global TV brands, such as FremantleMedia and RTL.

“We are excited to have him on board and harness his leadership and experience in TV, and interactive digital media to lead Applicaster’s expansion in Europe and to support our current customers worldwide in their new media journey.”