Netia to adjust TV strategy
February 20, 2014 08.45 Europe/London By Chris Dziadul
netia-logoThe leading Polish alternative carrier Netia ended 2013 with 120,300 subscribers to its TV service.
Although this was 52% more than a year earlier, the company notes that the 8% growth in Q4 was not as fats as expected and it now plans to make various tactical adjustments to its commercial stance to improve sales this year.
It also notes that TV penetration has reached a satisfactory 31% of the on-net broadband base and that its key objective for 2014 “will be to increase TV sales to completely new customers for Netia, both over upgraded NGA networks and over the former Aster cable TV network acquired during 2013”.
TV ARPU in Q4 2013 was PLN37 (€8.9), compared to PLN42 in Q4 2012 and PLN37 in Q3 2013.
As Netia’s newest TV offering has identical content over both streaming and IPTV, it expects an improvement in ARPU this year. Netia brands its TV services as Telewizja Osobista (‘Personal Television’).
The company had revenues of PLN1,876 million in 2013, down by 12% on a year earlier, while its net profit of PLN46.3 million contrasted with a loss of PLN87.7 million in 2012.
Separately, Netia’s CEO Miroslaw Godlewski has decided to step down from his position by August 31.
Netia has also said it expects 2014 to be a year of consolidation and has withdrawn its medium-term strategic financial goals.