German consumer electronics market declines in 2013

Jörn Krieger | 20-02-2014

The German market for consumer electronics products recorded a decline by 2.6% in 2013, reaching a total turnover of almost €27 billion (2012: €27.7 billion), according to industry organisation gfu.

"The turnover in 2013 is rated against a very good year, 2012, with large sports competitions and analogue switch-off via satellite. These events have lead to advance purchases and therefore more turnover," said Hans-Joachim Kamp, chairman of gfu's supervisory board. The drop in turnover was especially noticeably in the segment of TV sets with minus 19.8% while the turnover in sales of smartphones and tablets grew by 18.8% and 36.1% respectively.

Connected TV sets increased their popularity in 2013 as 56% of all TV sets sold were models which can be hooked up to the Internet (2012: 50%). More than a third (38%) were 3D-capable.

This year, the market is expected to grow again, not least because of the Football World Cup. "For 2014, we expect a growth by almost 1% and therefore a turnover increase for the whole consumer electronics market to more than €27 billion," said Kamp.