History channel leads Romanian factual content
Editor | 22-02-2014
A+E Networks UK’s flagship channel History has risen to be the most viewed factual channel among urban adults aged 18-49 in Romania.
History launched a localised broadcast feed in Romania in early 2013. This, A+E says, has enabled the channel to tailor its diverse slate of hit programming for the Romanian audience.
The factual and entertainment broadcaster says that History has achieved its position in the Romanian market with a range of high-rating franchise series — including Pawn Stars and Counting Cars — which have attracted a younger audience. Indeed, at 38 years, History has the lowest average viewer age of all factual channels in Romania.
“We are extremely proud of our growth in Romania and remain dedicated to bringing our portfolio of high quality programmes to our audiences,” commented Tom Davidson, Managing Director of A+E Networks UK. “We are continually investing in the market and, following our success last year, plan to increase momentum in 2014.”