FremantleMedia says hola España with new Madrid office

Editor | 22-02-2014

Providing more evidence of its ambition to grow its global production business, FremantleMedia has opened a new office in Madrid.

As CEO, Nathalie Garcia will head up FremantleMedia España charged with the strategic vision and overall management of the business, as well as developing and producing programming for broadcasters in the market.

Having a presence in Spain is regarded as an important step in FremantleMedia’s growth strategy for southern Europe explained FremantleMedia’s Chief Executive Officer, Cecile Frot-Coutaz. “Nathalie’s impressive track record in understanding the Iberian television market and her expertise working with key broadcasters to develop successful originations and local format productions will be invaluable in helping us to gain a foothold in this market, as we seek to broaden our global presence further.”

Garcia joins FremantleMedia from Plural Entertainment where she was CEO for Spain and Portugal. She is credited with restructuring the business to bring it more in line with market conditions, securing long-term production commitments like Hermano Mayor, the Spanish adaptation of French format Le Grand Frère and boosting the novelas production with both original developments and adaptations of formats such as Belmonte, based on Telemundo´s Herederos del Monte.

Commenting on the move, Garcia added: “FremantleMedia has a worldwide reputation as a high quality television producer with an international network of production offices that feed and supply one another. I’m very much looking forward to working with such a global business, helping to build FremantleMedia España’s operation. I can’t wait to work with local broadcasters on FremantleMedia’s impressive catalogue of brands like Family Feud, Got Talent, The X Factor, Idols and The Price is Right in order to build a 360 degree business that encompasses television and digital.”