MWC 2013: Nokia launches X line of multimedia handsets
Michelle Clancy | 24-02-2014
Nokia has taken the wraps off of five new affordable handsets that are aimed for the lower end of the market. They include the Nokia X, a family of smartphones that run Android apps, Microsoft services and proprietary Nokia 'experiences' optimised for video.
"The Nokia X, Nokia X+ and Nokia XL are priced to capture the fast-growing affordable smartphone market and provide an on-ramp to Lumia and Microsoft services like Skype, OneDrive and outlook.com," the company said.
The Nokia X+ is built for multimedia thanks to more memory and storage, especially video and games, along with music and photos. Nokia X is powered by the Qualcomm Snapdragon dual-core processor and supports Dual SIM, letting people switch SIM cards to get better tariffs.
The Nokia X will go on sale immediately, starting at €89 and rolling-out in Asia-Pacific, Europe, India, Latin America, the Middle East and Africa. The Nokia X+ and Nokia XL are expected to roll out in these markets starting early second quarter, priced at €99 and €109, respectively.
"Nokia has connected billions of people around the world, and today we demonstrated how our portfolio is designed to connect the next billion people to great experiences," said Stephen Elop, executive vice president of Nokia's devices and services. "Our deliberate approach is to offer four tiers of products, including our affordable entry-level devices like the new Nokia 220; our entry-level Asha touch phones like the new Nokia Asha 230; our new Nokia X, Nokia X+ and Nokia XL smartphones primarily for growth economies; and our Lumia portfolio, which is where we introduce the greatest innovation and provide full compatibility with the Microsoft experience."
And affordable they certainly are: the Nokia Asha 230 is priced at €45. And the Nokia 220 is an Internet-ready mobile phone with social apps, priced at €29.
All devices come with Fastlane, a screen which lets people switch between their favourite apps more smoothly. People can access curated, quality-tested apps from Nokia Store, more than a dozen third-party app stores and by sideloading. Out of the box, they can enjoy signature Nokia experiences including free HERE Maps, with offline maps and integrated turn-by-turn navigation, and Nokia MixRadio for free music streaming and downloadable playlists. All devices are also pre-loaded with a variety of third-party apps and games.