Amazon, Warner Bros strike multi-year, multi-show SVOD deal

Editor | 24-02-2014

Days after it announced that it was merging LOVEFiLM within the Prime Instant video business line, Amazon has closed a subscription video on demand deal with Warner Bros. International Television Distribution.

The multi-year deal will see Warner shows arrive at Amazon Prime Instant Video when it launches officially on 26 February to form what is claimed to be Britain's largest subscription streaming service.

Amazon Prime Instant Video has acquired the UK on demand subscription streaming rights to multiple seasons of Warner Bros. Television shows - Arrow, The Following, Hostages, Revolution and The 100 - following their linear UK broadcast runs. The first seasons of the shows will be available from July 2014.

"We are very pleased to extend and develop our relationship with Amazon in a deal that demonstrates the growing appetite for SVOD rights to our TV shows in the UK,” commented Jeffrey R. Schlesinger, President, Warner Bros. Worldwide Television Distribution. “UK viewers can now look forward to either re-watching or discovering these quality series on the Prime Instant Video streaming service in the coming months and years."

"We are incredibly excited to bring these critically acclaimed shows to UK TV fans when they arrive on Prime Instant Video, Britain's largest subscription streaming service, later this year," added Jason Ropell, Head of Amazon Instant Video International Content Acquisition. "Launching in July with Arrow season 1 and Revolution season 1, these standout series will be available on demand and all at once, adding to our already vast catalogue of exceptional TV shows available to stream at the viewers' convenience."