Viacom inks TV Puls deal
February 25, 2014 11.14 Europe/London By Chris Dziadul
TV PulsViacom International Media Networks (VIMN) has signed a multi-platform content deal with the Polish FTA broadcaster TV Puls.
As a result, the latter will carry three branded Nickelodeon programming blocks on its Puls and Puls 2 channels, starting from this March.
They will reach a total audience of 27.5 million viewers each month, with cross-promotional support running across all of the network’s digital platforms.
The deal, which is valid for two years, will incorporate over 600 episodes of Nickelodeon’s kids and family portfolio.