BARC selects Civolution, Mediametrie's audience measurement system
Pascale Paoli-Lebailly | 25-02-2014
French technology provider Civolution has announced that the Indian Broadcast Audience Research Council (BARC) has contracted it to provide its watermarking technology to underpin one of the world's largest audience measurement platforms.
This comes shortly after BARC chose the TV meter system of audience measurement and survey company Mediametrie.
The two companies will build the technology framework for an audience measurement solution, addressing a population of over one billion, of which over 600 million have access to television.
This will be the first fully digital audience measurement system employed directly by the Indian broadcast industry and is scheduled to commence operation towards the end of this year.
The audience measurement system has already been deployed by Mediametrie in multiple TV markets and relies on Civolution's audio watermarking coding technology for automated content identification.
It integrates seamlessly into Mediametrie's TV meter system for panellists' equipment and data processing.
The system provides broadcasters with a detailed analysis of their exposure to the public, whether by the number of households tuning in to a programme or the amount of time spent watching each piece of content.
Civolution's audio watermark is embedded in the TV's sound track prior to broadcast. Upon airing, the content is then identified by Mediametrie's TV meter, in real-time.
The technology provides cross-platform audience measurement and will enable mobile device measurement.