Disney partners with Apple for cloud movie service

February 25, 2014 18.00 Europe/London By Robert Briel

Disney Movies AnywhereThe Walt Disney Studios has unveiled its cloud-based digital movie service, Disney Movies Anywhere in cooperation with Apple.

This all-new app for iPhone, iPad, and iPod touch and web experience enables consumers to discover, purchase, manage, and watch movies from Disney, Pixar, and Marvel at home and on the go. iTunes is the premier digital movie provider for Disney Movies Anywhere.

The debut of Disney Movies Anywhere coincides with the digital release of Disney’s hit film Frozen and features Disney’s library of over 400 active digital titles. In addition, for a limited time, Disney Movies Anywhere users who activate and connect their Disney Movies Anywhere account to their iTunes account will receive a free digital copy of Disney•Pixar’s animated classic The Incredibles.

“Disney Movies Anywhere offers an exceptional consumer experience built around some of the most beloved and popular entertainment brands in the world,” said Alan Bergman, president, The Walt Disney Studios.

“This unique technology underscores Disney’s commitment to meeting our consumers where they are with the content they want, and we’re thrilled to debut with iTunes, the #1 digital media retailer in the world.”

“Disney Movies Anywhere is an adaptable digital ecosystem designed to help consumers consolidate their Disney movie collections and enjoy them for years to come,” said Jamie Voris, CTO, The Walt Disney Studios. “The beauty of this technology is that it enables us to work with iTunes and future provider partners to ensure movie lovers have streamlined access to all of their favorite Disney titles no matter which device they are on. The intuitive layout of the website and app creates an easy and enjoyable browsing environment for the whole family.”

Since 2008, Disney has included codes in select DVD and Blu-ray products redeemable for digital copies of Disney, Pixar, and Marvel films. Users can now redeem these codes through Disney Movies Anywhere, and Digital Copy titles previously redeemed in Disney Movie Rewards or via iTunes will automatically be active in both Disney Movies Anywhere and iTunes once a user logs into Disney Movies Anywhere and connects their iTunes account.

Disney Movies Anywhere’s functionality is built upon Disney’s proprietary digital rights locker, KeyChest.