Rovi bolsters search and recommendation as it swoops for Veveo
Parent Category: News | 26-02-2014
In a bid to create what it believes will be a “truly differentiated” entertainment discovery solution, Rovi has acquired the personalisation and contextual search tool provider Veveo.
As part of the deal, worth approximately $62 million, Rovi will combines Veveo’s solutions with its search and recommendation engine and extensive metadata hoping to result in a faster, more meaningful and simplified entertainment search and recommendation service for MSOs, device manufacturers and social media companies.
“The Veveo acquisition will deepen Rovi’s cloud-based search and recommendation capabilities, enhance our entertainment metadata and guide solutions with next-generation semantic capabilities, and help us grow our advertising and analytics offerings,” said Tom Carson, president and CEO, Rovi.
“Veveo has developed a great set of technologies and is a clear strategic fit for where we are going as a company. This transaction positions us for leadership in search and recommendation, which is consistent with our stated focus on establishing leadership in targeted market segments. Rovi is enhancing its capabilities to deliver more and better discovery solutions, as our customers look to personalise the consumer entertainment experience across multiple screens and platforms.”
Veveo’s technologies include proprietary, knowledge graph-driven semantic technologies and natural-language controls that enable the implementation of search and recommendation interfaces operated by voice-based conversational commands. By helping to drive contextual and personalised entertainment search and recommendations, Veveo believes that its capabilities simplify the process of connecting consumers to the TV programming and movies that are most relevant to them at any given moment across a range of devices.