France 2 picks up Antiques Roadshow format
Pascale Paoli-Lebailly | 26-02-2014
BBC Worldwide Productions France is producing a local version of the long-running series Antiques Roadshow for pubcaster France 2, the channel announced at a press conference about its daytime programming.
The French version will be hosted by actress, comedian and director Charlotte De Turckheim, and mirror the UK version, with experts travelling across France to appraise antiques that locals have brought in.
It will air as from September on Saturday afternoons, and will be backed by a strong second-screen environment.
The original version of Antiques Roadshow airs on BBC One in the UK, with international versions including a US series on PBS and a Swedish version on SVT.
To boost daytime and access prime time audiences in the 4.30pm-8pm time slot, France 2 is now betting on lifestyle programmes.
In addition to Antiques Roadshow, the channel has also announced a daily show about the best craftsmen as well as some cooking formats.
This slot has experienced low viewing figures since the beginning of the season, with ten daytime shows launched but three only going higher than 10% market share.
Repositioning its daytime programming, France 2 is looking for the slot to be at the same audience level as the whole day, around 14% on average.
Regarding the access prime time slot, nothing has been decided yet, but the new entertainment show L'Emission Pour Tous is not proving to be the miracle solution it was expected to be.
The show is stuck under the 10% audience share mark and could be taken off next season.