TV4 Sweden launches on Apple TV

February 26, 2014 10.05 Europe/London By Julian Clover

TV4 Play Apple TVTV4 Sweden has added its TV4 Play service to the Apple TV, bringing 7-day catch-up content, plus additional library material for TV4 Play Premium subscribers.

Annika Larsson Järund, Head of TV4 Play, said: “We’re incredibly excited to be the first Scandinavian content provider to launch on the Apple TV. With HD content from ‘TV4 Play’ on Apple TV, it’s even Easier for viewers to enjoy the wide range of entertainment and quality broadcasting available from TV4. ”

The ‘TV4 Play’ experience on Apple TV also includes play queue support, easy access to a personalised list of favorite shows, and a “resume play” option allowing viewers to pick up watching an episode where they left off.

Select shows are available in HD only with the number of available HD shows expected to increase over the coming months.