Ooyala enhances Univisión TV everywhere experience
Parent Category: News | 27-02-2014
Premium video publishing, analytics and monetisation company Ooyala has won a significant contract with Univisión Communications, the leading media company serving the huge US Hispanic community.
Ooyala will provide its video player support for UVideos, Univisión’s bilingual digital video network, as well as the digital properties for Univisión Deportes Network, its 24-hour sports cable network.
It will also deliver authenticated live and on-demand content for Univisión across platforms including online, mobile Web and, coming soon, the UVideos Apps on iOS and Android. As a result, Univisión will extend the reach of its news, live sports and entertainment programming to all screens.
Also as part of the integrated solution, Ooyala has developed a customised player for UVideos and integrated closely with other third-party ad monetisation and analytics solutions to help Univisión deliver engaging and high-performing experiences. To deliver upon Univisión’s TV everywhere strategy, Ooyala integrates with Adobe Pass and multiple MVPDs to deliver authenticated video. Ooyala’s solution is also deeply integrated with Freewheel Ad Manager across all platforms to optimise Univisión’s advertising strategies.
“We're very happy to have such an innovative partner helping us build our next generation digital video platform and keeping us at the forefront of TV, digital, and mobile experiences,” explained Univisión’s president of digital and enterprise development, Kevin Conroy. “Ooyala has done a great job integrating with our existing infrastructure to deliver on our monetisation and analytics needs, as well as significantly improve load times to deliver exceptional experiences for our viewers, both online and on mobile."
“Univisión is at the top for a reason; they create engaging content for one of the fastest growing demographics in the US and they’re investing in mobile - the fastest growing means of consuming content,” added Ooyala CEO Jay Fulcher. “Mobile video, particularly for live sports, continues to grow rapidly for broadcasters.”