TV everywhere lives up to name and drives monetisation surge
Parent Category: News | 28-02-2014
Over 75 billion videos were viewed in 2013 as people discovered, revisited or binged on content across a variety of screens and platforms, according to the Q4 2013 FreeWheel Video Monetisation Report.
The survey also showed that such demand— which showed that this was a “golden age” of television said FreeWheel— is having hugely positive commensurate outcomes for monetisation with 60 billion video ad views served during the full year.
Analysing the driving forces of the uptake, the survey found that long-form content enjoyed a surge with live content enjoying a 148% increase in ad views overall and 268% growth in ad views on authenticated content year-over-year. Overall ad views were up 30% and video view growth was up 31%.
All of this said FreeWheel showed that programmer / MVPDs were taking advantage of what it described as the unique aspects of digital to deliver distinctive viewing experiences that are sticky, ubiquitous, and wholly immersive. The company asserted that the record numbers of viewers who live-streamed major sporting events in 2013 supported the notion that live event coverage is the strongest possible safeguard against cord-cutting.
Additionally app traffic helped drive impressive growth in non-desktop environments with ad views on smartphones, tablets and over the top (OTT) devices all growing at over 100% each.