BBC World eyes DAB+ in Germany
Jörn Krieger | 28-02-2014
The BBC is considering distributing its English-language international service BBC World on digital terrestrial frequencies (DAB+) in Germany.
The BBC has a strong interest in entering digital radio in Germany in important metropolitan areas such as Frankfurt, Cologne, Düsseldorf, Hannover and Hamburg, Michael Kayser, the German representative of BBC World News, told industry magazine Meinungsbarometer Digitaler Rundfunk. He added that firm negotiations were underway with media authority LPR Hessen regarding distribution in Frankfurt.
The BBC, which is currently only available terrestrially in Germany on an FM frequency in Berlin, wants to refinance the technical costs for the digital radio distribution through a two-minute advertising window broadcast ahead of the main news programmes. As a precondition for the BBC's digital radio engagement, Kayser is therefore considering measuring DAB+ audience figures like it is the case with FM stations.