Streaming demand sees Virgin up the ante in cable network speeds

Editor | 01-03-2014

Offering what it claims is ‘instantly’ the fastest widely available connection in the UK, Virgin Media has set the top downstream speed on its broadband network to 152 Mbps.

Such a speed is claimed to be 19 times faster than regular broadband and addressing the other end of the spectrum, the entry-level service is now increased to 50 Mbps. This, says the Liberty Global-owned company, sets a new standard for internet connectivity that is five times faster than regular broadband from Sky or BT.

Explaining the need for speed, Virgin says that the new top speed means that an entire TV show can be downloaded in a minute but that the service really comes into its own in satisfying the burgeoning demand for bandwidth in Britain’s households as people use multiple connected devices online at the same time. Virgin Media says that peak internet use by customers has grown 55% in the past year and has increased by almost 1000% since the company’s launch in 2007.

“Overwhelmingly people tell us the internet is a force for good,” said Virgin Media chief executive officer Tom Mockridge. “From daily life to the bigger aspects of society, culture and economic growth, digital is making a significant, positive difference to people’s lives. We’re supercharging our incredible network to ensure that Virgin Media customers can make the most of the online world.”