MP & Silva opens new Taiwan office

Louise Duffy | 03-03-2014

Sports media company MP & Silva has expanded its presence in the Asia-Pacific region with the launch of its first Taiwan office.

It aims to maximize its partnership with the Chinese Professional Baseball League (CPBL) following last month’s appointment as its exclusive advisor for all media rights sales, as well as the production of all games.

The company has appointed Country Director Jammie Chen to head the Taiwan market, in addition to Anthony Yu as Executive Producer to oversee its sports production initiatives.

Jammie is primarily responsible for overseeing MP & Silva’s relationship with CPBL, developing new commercial opportunities, in addition to business functions related to sales, marketing, production and operations. Jammie will be based in Taipei and will report directly to Beatrice Lee, Managing Director of MP & Silva, Asia-Pacific. Highly regarded for his sports production experience, Anthony’s appointment highlights MP & Silva’s commitment to partner the CPBL to showcase the league in the best possible manner with high production values.

Lee said: “MP & Silva is focused on growing the Taiwan market, and we are delighted to have someone with Jammie’s and Anthony’s experience and expertise in the sports broadcast industry. We’re confident their insights will contribute to expanding our presence in the market. The availability of expanded CPBL media rights in Taiwan will introduce a new competitive edge to the sports media industry, and we believe fans will ultimately benefit from this as the real winner. With an optimistic outlook of the CPBL, we look forward to reaching new heights in partnership with the league.”