Tata Sky adds ZeeQ to DTH bouquet

Rebecca Hawkes | 03-03-2014

ZeeQ, the children’s channel from India’s Zee group, is now available on direct-to-home (DTH) satellite TV platform Tata Sky as part of its Supreme Sports Kids’ package.

Available in both English and Hindi, the channel provides a variety of content aimed at viewers aged up to 14. Programming from the BBC’s preschool channel CBeebies is provided through Zee’s tie-up with BBC Worldwide, and other toddler-targeted shows include Dinosaur Train and Zou.

“Our aim is to reach to maximum number of households in India and provide a unique and engaging TV viewing experience to kids and their parents. Based on our philosophy of ‘doing what is right for the child’, our content is carefully chosen under the guidance of early childhood development experts,” said Subhadarshi Tripathy, business head, ZeeQ.

Paolo Agostinelli, chief content & business development officer at Tata Sky, said: “At Tata Sky, we are committed to providing Indian families with world class experience of best content to offer on television. It is not only entertainment but edutainment that we focus on for our young viewers.”

ZeeQ also broadcasts the prominent shows BrainCafe, Sid the Science Kid, The Weekly Wrap, and M.I. Four - The Multiple Intelligence quiz.