MIPTV focuses on Israeli content

Pascale Paoli-Lebailly | 04-03-2014

To spotlight the creativity of one of the world's fastest growing content markets, MIPTV is hosting a Focus on Israel event as part of its upcoming 51st edition on 7-10 April in Cannes.

Israeli TV series burst onto the international scene around a decade ago thanks to the production and distribution of innovative formats.

This now extends to scripted drama, which has become a major export with titles such as Rising Star, Prisoners of War, Homeland, In Treatment, Hostages and I Can Do That, which are among the current international hits based on Israeli programming.

According to Eurodata TV Worldwide, more than 60% of entertainment programming launched in Israel in 2013 were original productions, as were 50% of fictional series.

Special sessions about Israeli success stories and business opportunities will be part of MIPDoc and MIPFormats along with the main event, Focus on Israel at MIPTV on Tuesday 8 April.

It features a screening session, Fresh TV From Israel, showcasing the hottest, ground-breaking content from Israel presented by Virginia Mouseler, CEO of The Wit.

The event will also feature two dedicated sessions entitled How to Create Successful Scripted Formats/Dramas and Israeli Innovation Seminar: From Start Up to TV.

In a connected world, great content must be paired with an engaged audience around an epic experience which links two inseparable worlds of TV and technology.

Companies featured as part of Focus on Israel include The Israel Export and International Cooperation Institute, Keshet International, Dori Media, Armoza Formats, Satlink Communications, HOT, Acappella The Big Picture, The Box/Screenz, Reshet, United Studios of Israel, YES, United King Films (TELAD), Invest in Israel Ministry of Economy, i24news, Talit Communications, Ananey Communications and Gil Productions.