Verizon FiOS adds complete TV series to buy on-demand

Michelle Clancy | 04-03-2014

Verizon Communications has widened its on-demand proposition with a decision to offer complete TV seasons through a multiplatform electronic sell-through (EST) service for its FiOS TV offering.

The move challenges arch-rival Comcast, which launched an EST strategy last November. Verizon had been offering individual TV shows for rent and purchase through its Flex View service, but the expansion is a big one: FiOS customers will be able to purchase current and past seasons from more than 140 TV series, including Breaking Bad, Mad Men, Game of Thrones, Castle, Boardwalk Empire and Lost.

EST is a rare phenomenon for traditional pay-TV providers — Apple is the most common EST provider — but the larger operators are beginning to embrace it. In November 2013, Comcast became the first pay-television provider in the country to sell digital HD content for download and streaming in an electronic sell-through model. And it recently