AT&T, QuickPlay drive in-vehicle video service

Editor | 04-03-2014

Showing the full extent of its journey from mobile TV company to multi-platform video service provider, QuickPlay Media has teamed with AT&T to develop in-vehicle video service with a TV everywhere solution.

The solution will be based on QuickPlay’s OpenVideo platform and will deliver live linear TV and streaming video-on-demand (VOD) services to automotive manufacturers collaborating in AT&T Drive Studio, the first connected car innovation centre in the US to be opened by a wireless carrier.

The solution includes a configurable, customisable client application; support for adaptive streaming; content protection with DRM solutions like Microsoft PlayReady; user entitlements, dynamic advertising, banner ad support, multi-language support and featured content.

”In-vehicle video services are going play a crucial part in making the next generation of connected cars. AT&T is proud to support and enhance the in-vehicle experience and bring this new, strategically important frontier in media entertainment to the automotive industry,” explained Chris Penrose, senior vice president, emerging devices, AT&T Mobility. “We are delighted to be working with QuickPlay Media [and] due to this collaboration, automotive manufacturers around the world will be able to provide consumers with cutting edge multiscreen entertainment.”

“There’s no doubt that connected devices are the future,” added QuickPlay CEO Wayne Purboo. “It is important to be at the forefront of this technological revolution, supporting customers in further leveraging their pay-TV investments regardless of location. QuickPlay’s vision is to support our relationships and customers in addressing the growing demand for TV everywhere services across all networks and all devices from smartphones and tablets to HDMI dongles and connected cars. This collaboration with AT&T is a significant step forward.”