BRB, Outfit 7 to produce series of Talking Tom and Friends
Juan Fernandez Gonzalez | 04-03-2014
BRB Internacional and Outfit 7 have reached an agreement to produce the Talking Tom and Friends TV show following its digital success.
The series' trailer will debut at MIPTV, which will be held in Cannes from 7 April. It will be produced in 3D and target an audience between eight and 12 years old. The show's characters have generated over 1,500 million downloads all over the world, drawing 500,000 followers to its YouTube channel and gathering ten million Facebook fans.
Talking Tom and Friends will be co-produced by BRB's creative studio, Screen 21 and Outfit 7. "We have spent many years developing our brands and characters, so they fit with people in every country and from every culture," explained Samo Login, CEO and founder of Outfit 7. "It's so important we partner a company which shares our vision and passion, and BRB has great experience and talent."
"We are lucky to bring these successful characters beyond their digital universe," said Carlos Biern, BRB's CEO. "It's incredible the high number of visits generated on YouTube by the first short movies, with over 200 million interactions a month, which proves there is an audience willing to consume Talking Tom and Friends on TV."