Study: Sky-D benefitting German economy

March 4, 2014 11.46 Europe/London By Julian Clover

Sky DeutschlandThe German economy has benefitted to the tune of €2 billion thanks to Sky Deutschland, according to a new report prepared for the broadcaster by HMR International.

It says that for every 10 employees working directly for Sky-D, another 10 are employed by other companies. The report also traces 1,700 in German professional football, attributable to Sky, and goes so far as to suggest that €1 billion in sports bars comes from Sky related activities.

Brian Sullivan, CEO of Sky Germany said: “In four years Sky has experienced a substantial and continuous growth. We have, through our world class programmes, the timing of rapid innovation and quality customer service produced a sustainable market-wide transformation of the viewing experience for the German audience. The results of the study, which examined at all the effects of our company on the German economy from a wider angle of view for the first time, confirm that from an economic perspective we play an important role in the German media landscape.”

“The results achieved are remarkable, surprising and above all (show) the amount and intensity of employment, consumption and tax effects that come about through Sky in upstream and downstream sectors. Here lies a potential that can produce effects even further and new effects for creative professionals, service providers and manufacturers,” added Dr Lutz Hachmeister, MD HMR International.

As of the end of 2012, Sky employed 2,196 workers. HMR’s analysis traced an additional 21,5999 jobs across film and television production, licensing sports, catering, customer service and logistics.

Sky Deutschland has around 3.7 million subscribers and a turnover of more than €1.5 billion.