Univision to expand Bounce TV carriage

Gabriel Miramar-Garcia | 05-03-2014

Spanish-language broadcaster Univision has agreed to expand its distribution arrangement with African-American network Bounce TV, to add it as one of its digital multicast feeds in five more markets.

The deal takes effect in 2015 and will see Univision carry the channel in New York, Los Angeles, Dallas, Orlando and Phoenix displacing FOX in those markets. It will bring the total Univision distribution to 12 stations; Bounce has existing Univision carriage in San Francisco, Boston, Miami, Denver, Sacramento, Raleigh and Tampa.

"Univision has been a terrific partner and with Bounce TV's previous distribution agreements in New York City, Los Angeles, Dallas, Orlando and Phoenix expiring, we were thrilled when they wanted to add those markets as well," said Jeffrey Wolf, executive vice president of distribution for Bounce TV. "Our renewal and market expansion with Univision will ensure that the leading over-the-air broadcaster targeting the Hispanic viewer and the only over the air network targeting African-Americans are side-by-side for many years to come."

Bounce TV launched in 2011 and airs in 88 markets, reaching 89% of African American homes. With this deal, it has now completed deals with all of its affiliates.

"Bounce TV has been a hit for our stations. It is enormously popular with viewers and advertisers and has proven to be a good companion network for Univision," said Kevin Cuddihy, president at Univision. "We are looking forward to expanding our successful relationship to more markets."

The financial terms of the deal were not disclosed.