Telefónica restructures pay-TV offer

Juan Fernandez Gonzalez | 06-03-2014

Telefónica has presented a renewed pay-TV offer, Movistar Fusion TV, through which it aims to lead the Spanish market.

Since last year the telco has been moving towards become a video and TV company, aiming to use its increasing fibre network for something other than Internet.

In addition to considering purchasing Canal+ – according to El Economista a €800 million deal will be closed inthe coming days – Telefónica has launched an ambitious pay-TV plan. Through Movistar Fusion TV, the telco will add TV services to all its packages. The whole offer will be available from 7 March.

Telefónica's new service is based on sports' broadcasting and renewed technical features, such as a new cloud-based recording service, which will be rolled out gradually. Movistar TV will offer Moto GP and Formula One – the rights of which are shared with Mediaset and Atresmedia this year but will be exclusive to these companies from 2015 and 2016, respectively.

With several price levels, Telefónica will add the TV option to all its telecom packages. The pay-TV channels will be available in three different offers: Para Todos, Energía and Fútbol. The first will include general networks with series, information and entertainment; Energia will focus on sports such as tennis or motorsports; and Fútbol will include La Liga, the Champions League, the Europe League and the Premier League.

With this new offer, Telefónica is also reinforcing its TV everywhere proposition with GO, adding HD cloud recording and will also add catch-up for the last seven days of programming in the near future. The sports broadcasting will include a multi-camera option.