Ecuador's pay-TV subs near one million

Juan Fernandez Gonzalez | 06-03-2014

Ecuador's pay-TV sector continues to show growth month after month, with cable and direct-to-home (DTH) platforms gathering over 940,000 subscriptions by the end of 2013.

According to Supertel, the country's telecoms authority, the satellite platforms top the market with a 50.6% share.

Pay-TV penetration has gradually increased since ten years ago, when only 5.8% of Ecuadorians had a cable subscription. The figures have rocketed since 2010, growing from 7% penetration in 2009 to 10% in 2010, 11% in 2011, 16% in 2012 and 23% by the end of 2013.

It is estimated that there are currently over 3.5 million subscribers, mostly concentrated in the richest areas of the country. The penetration rate drops in the poorest areas, such as Cotopaxi, where only 6% of its 440,000 inhabitants are covered by pay-TV.

The average growth rate is driven by the satellite companies' penetration. Looking at the numbers, the market is clearly dominated by DirecTV, which has over 35% of the country's pay-TV audience, followed by CNT-TV with 13%. Regional and local platforms share the rest of the cake, with cable companies being especially important in the capital district.