Saturday Night Live Korea enters its fifth season
Louise Duffy | 07-03-2014
Asian production company CJ E&M has started airing the fifth season of Saturday Night Live Korea on its general entertainment channel tvN.
With a production strategy focused on the regular refinement of show content to match the tastes of Korean viewers, CJ E&M’s adaptation of the American comedy show has been a benchmark example of the successful localisation of overseas content for the Korean market. The season five premier was the top-rated show in its time slot among pay-TV channel programmes, and also the number one show among female fans (teens to 40s).
Ahn Sang-whi, chief producer of the show, said: “What’s been so exciting about working on SNL Korea is the process of taking a beloved comedy programme and constantly brainstorming and coming up with creative new ways to localise the show for the Korean market.
“As SNL Korea enters its fifth season, which coincides with the celebration of the show’s 40th anniversary in the US, we’ve prepared diverse improvements to entertain and engage viewers even better.”
Other formats CJ E&M has acquired and localised for the Korean market include Project Runway, America’s Next Top Model, MasterChef and Top Gear.