Vimeo earmarks $10MN to woo content producers to VOD platform

Michelle Clancy | 07-03-2014

Vimeo is investing $10 million into its Vimeo On Demand platform to fund a global expansion of support for creators selling their work directly online.

The funds infusion will be used to provide creators of all levels and genres direct financial support and access to online marketing services — including website development and translation services — in exchange for distributing their content on Vimeo On Demand.

"Building on our early content investment programmes, we're excited to announce this broad expansion of resources to support creators," explained Kerry Trainor, CEO at Vimeo. "The direct distribution movement gains momentum every day, and we are fully committed to empowering creators with a vibrant alternative to the ad-dominated online video ecosystem for monetising content."

For one, Vimeo is expanding on its crowd-funding programme, which was announced at the 2014 Sundance Festival, by extending access to select titles that have successfully raised $10,000 or more in exchange for an exclusive window on Vimeo On Demand.

Also, building on its successful 2013 Toronto Film Festival programme, Vimeo will offer guaranteed funding in exchange for an exclusive distribution window to any film that has premiered at one of 20 global film festivals throughout 2014.

In addition, Vimeo said that it will work with filmmakers and distributors to accelerate its investment in individual titles and catalogues.

And finally, as well as direct financial support for exclusive distribution partnerships, filmmakers that have successfully raised $10,000 or more through crowdfunding or have had a film premiere at one of the 20 global film festivals in 2014 will be granted one year of Vimeo PRO for free with distribution on Vimeo On Demand.

"Since the launch of Vimeo On Demand we have seen success across a wide range of content from narrative to documentary, action sports to education, series to instructional video," said Greg Clayman, general manager at Audience Networks. "Vimeo On Demand is a powerful new path that enables creators worldwide to charge a premium for their content uninterrupted by ads they don't control."