Atresmedia presents Formula One plans

Juan Fernandez Gonzalez | 07-03-2014

Atresmedia has presented the group's plans for this year's Formula One championship, including HD and multiscreen broadcasting. Through the DTT networks Nitro and Antena 3, over 200 hours of Formula One-related programming will be offered.

The group, which this year shares the F1 rights with Telefónica's pay-TV platform (from 2016 Movistar TV will own exclusive rights), intends to repeat the audience success of the previous seasons. Last year, the competition's share was on average 35.5% higher than football broadcasts.

Being initially broadcast by laSexta, Formula One arrived on Antena 3 in 2012, reaching a 39.1% share, its best figure since 2006 when the Spanish driver Fernando Alonso won the championship. Some single races, such as those in the US and Brazil, were placed among the year's most viewed broadcasts, with over seven million viewers.

The championship will be offered everywhere through the online platform Atresmedia Conecta in HD for PC, tablets and smartphones, both iOS and Android.

From next week, starting with the Australian Grand Prix, Antena 3 will offer the 19 races live and free-to-air, concluding in Abu Dabi on 19 November. The competition will be commentated and analysed by Antonio Lobato, Nira Juanco, Jacobo Vega and Toni Cuquerella as well as former drivers Pedro de la Rosa and Marc Gené.