Satmex adopts the Eutelsat brand
March 7, 2014 08.11 Europe/London By Robert Briel
Eutelsat - Communications System Control Centre (Rambouillet, France)Satmex, that joined the Eutelsat group in January this year has been renamed Eutelsat Americas.
Satmex is headquarters in Mexico City and satellite control facilities in Hermosillo and Mexico City, and employs 180 industry experts.
Eutelsat Americas complements the longstanding commercial activities of Eutelsat America Corp., based in Washington D.C. that was set up ten years ago and has notably built a strong reputation and expertise in government business.
“The branding we are announcing today reflects Eutelsat’s objective to consistently use the Eutelsat name across all markets, and underpins our efforts to create a homogenous global presence,” commented Michel de Rosen, Eutelsat chairman and CEO.
“As we continue to grow our operations and expand our reach we want clients, employees and the industry to clearly understand what Eutelsat offers, how we work and what we stand for. Our objective under the global Eutelsat brand is to federate the know-how and ambition of our offices around the world to deliver a high-value and industry-leading experience for our customers.”
Patricio Northland, CEO of Eutelsat Americas, added: “This is an important step for the Satmex team. It supports the objective shared across Eutelsat to pursue a single strategy as one company. Joining Eutelsat has redimensioned the scale of what we can offer clients in and beyond our historical footprint and opened access to new markets and new growth regions. Pursuing our business under the Eutelsat brand reflects this broader scope and is a great move forward.”
Eutelsat Americas will continue to operate as a wholly-owned subsidiary, with teams working alongside all Eutelsat employees across the world. The names of the in-orbit and future Satmex satellites will also be aligned with the Eutelsat name. Other marketing, advertising and customer interaction is being designed to reflect the extended brand values. Notifications and approvals underway with relevant regulatory authorities are expected to be completed shortly.