Atlas maps out Innovid as preferred global video ad platform partner
Editor | 08-03-2014
As it seeks to deliver advanced video advertising anywhere, ad server and measurement platform provider Atlas Solutions has entered into a partnership with video advertising creation, delivery and measurement firm Innovid.
The two companies believe that as the line between TV and digital video become increasingly blurred, advertisers are searching for a complete solution to deliver engaging experiences across connected TVs, game consoles, tablets, smartphones and other connected devices.
Under the terms of the deal, Atlas Solutions will use Innovid’s end-to-end video advertising platform to deliver video advertising across screens and gather actionable user insights. Current and future worldwide Atlas advertising agency clients will now have direct access to deliver addressable and interactive video ads while gathering engagement metrics across all screens.
With its new platform, Atlas also expresses confidence that it can transform static video advertisements to “engaging and exciting content experiences for viewers".
“Agencies today are struggling to find the true ROI of a marketing action across their different channels, while also lowering costs,” said Erik Johnson, head of Atlas. “Adding Innovid’s advanced video platform to Atlas’ server will address this challenge head on by providing agencies with meaningful analytics across all platforms in advanced formats – all on one centralised platform.”
“With the proliferation of connected “screens” delivering TV content and ads, advertisers are in need of a platform that will harness the power of digital video advertising while mitigating it’s complexity,” added Innovid CEO & co-founder Zvika Netter, “in the spirit of constant simplification, we are excited to partner with Atlas to provide its clients with advanced video capabilities over the same platform they have been using.”