Vimeo ventures $10MN for VOD platform creators
Editor | 08-03-2014
Celebrating the first birthday of its video on demand (VOD) service, Vimeo has launched a $10 million fund to support creators selling their work directly to the online platform.
The $10 million investment will be used to provide creators of all levels and genres with direct financial support and access to online marketing services including website development and translation services in exchange for distributing their content on Vimeo On Demand.
“Building on our early content investment programs, we’re excited to announce this broad expansion of resources to support creators,” explained Kerry Trainor, CEO, Vimeo. “The direct distribution movement gains momentum every day, and we are fully committed to empowering creators with a vibrant alternative to the ad-dominated online video ecosystem for monetising content.”
To be unveiled at SXSW in Austin, Texas, the $10 million fund will expand on Vimeo’s crowd-funding program announced at the 2014 Sundance Festival. It will extend access to part of its $10 million fund to select titles that have successfully raised $10,000 or more through a leading crowd-funding platform in exchange for an exclusive window on Vimeo On Demand. Vimeo says that it will work with filmmakers and distributors to accelerate its investment in quality individual titles and catalogues suited to its “unique” audience.
Qualifying filmmakers interested in receiving a free PRO account and/or access to the marketing fund can visit vimeo.com/ondemand/audience for more information.