Seven West Media accelerates Big Data

Louise Duffy | 10-03-2014

Seven West Media is partnering with global data company Acxiom and has appointed a data specialist to lead its 'Big Data' strategy.

As general manager, business intelligence, David Miller will develop a data-led approach to Seven West Media businesses and will create one-on-one communications with its audiences across its broadcasting, publishing and online platforms and through new digital delivery platforms including desktop, mobile, tablets and the forthcoming launch of Hybrid Broadband Broadcast Television.

Miller joins from Vodafone Hutchison Australia where he defined and led the Big Data strategy for that company.

Each of Seven West Media’s businesses across broadcast television, publishing and online are actively using and activating data through subscriptions and online behavioural targeting. The company’s development in Big Data through its Red Fusion business is bringing together this information and analytics to deliver new content for the company’s audiences and allow highly targeted opportunities for the company’s advertising partners.

Kurt Burnette, chief revenue officer, Seven West Media, said: “Our businesses are evolving and we are committed to driving greater connections with our audiences using our market-leading businesses in broadcast television, publishing and online to build further opportunities for our audiences and our clients. Key to this transformation is data, knowing our audiences and connecting with them one-on-one. Over the past 12 months, we have made significant progress on this data project and expect we will be fully operational and integrated across our businesses later this year.

“David knows big data. And he has an enviable track record on delivery for Vodafone Hutchison Australia. We are looking forward to him joining us and driving our moves into data analytics and playing key role in shaping our business strategies as we build our presence across all forms of digital delivery of content and create one-on-one connections with our audiences.”

Miller said: "I am enormously excited by the unique opportunity this role offers. The future of the media industry will be shaped by the companies that successfully transform their businesses through the innovative use of their data assets. Seven West Media is clearly committed to lead in this space through its Red Fusion programme. I am delighted to join one of Australia's leading companies and be part of something that will change the industry."