Piksel inks multiscreen video deals with Channel 4, VRT
Michelle Clancy | 11-03-2014
Piksel, a global provider of video monetisation software and services, has won deals with Belgium's national public television broadcaster VRT and Channel Four in the UK.
For VRT, it will deliver an over-the-top (OTT) television solution for video-on-demand (VOD), catch-up and live content on multiple devices, based on Piksel's award-winning video content management system (VCMS). The service will automatically deliver catch-up programming to viewers and to other external distributors like telco operators.
"This is a very important project for VRT, and one that takes our business to the forefront of technology in this industry," said Tom Caljon, project manager at VRT. "During the selection process it was important for us to choose a company who had consistently shown quality in the solutions proposed, reliability in their capabilities, deep knowledge of the space and innovation in their thinking. The Piksel team came out on top on all accounts and we're very excited to work on this project with them,"
Meanwhile, Channel 4 has become the first UK broadcaster to offer free offline mobile catch-up television content on both iOS and Android devices.
"Channel 4 has been an early innovator in the video-on-demand (VOD) space and continues to strive to make their great programmes available where, when and on whatever device is most convenient to the viewer," said Kevin Gallagher, CIO from Channel 4. "There were a number of technical challenges to deliver an application across iPhones, iPads and numerous Android devices. This required considerable innovation, ingenuity and high quality development skills. Piksel's depth of technical experience in VOD helped us overcome these challenges and deliver a complex project in a short timeframe, producing excellent results. The Download project on 4oD fits closely with our core strategy of producing products that have the viewer's needs at the very centre."
In addition to Download, the app includes a Collections feature and various other enhancements. Collections allow Channel 4's content editors to link episodes together by theme or subject matter to enable creative programming.