NewTek brings sports broadcasting platform to YouTube
Michelle Clancy | 11-03-2014
NewTek has completed work with YouTube to ensure the compatibility of its TriCaster and 3Play as tools for sports enterprises to live stream competitive events over YouTube's live sports streaming service.
TriCaster offers HD multi-camera video production and live streaming, while 3Play is a professional slow motion replay server, a must-have for sports broadcasting.
"Viewers today expect professionally produced sporting events," said Andrew Cross, CTO of NewTek. "They will not watch sports programming that lacks essentials like instant replay and on-screen graphics. Professional-looking broadcast studio sets are also vitally important, which can be achieved using TriCaster's virtual sets. TriCaster and 3Play let you look like you are on broadcast TV. The Internet has made it where you no longer need a huge antenna and an FCC licence. Ensured compatibility with YouTube means teams of any size can reach fans in ways they could only dream of before."
Traditionally, high quality live sports productions come with high price tags, requiring a multi-camera TV production truck. TriCaster and 3Play are instead aimed at sports entities to enhance the production quality of their shows, whether they are being live streamed or broadcast, without requiring the capital outlay needed to buy traditional video gear, or incurring the operating expense necessary to roll in a TV production truck.
"In the past, cost has been prohibitive," said Perry Tobin, technology manager for YouTube Sports. "Fortunately, products like TriCaster and 3Play have lowered the barrier of entry into this space. Where you used to have to pull in a satellite truck, now all you need is an Internet connection, a TriCaster and 3Play, and you are good to go to have instant replays, huge virtual sets shot on a small green screen, and all of the things you've come to expect with cable TV-produced content."
He added: "I think we have hit that interesting sweet spot in time where bandwidth is coming down in price and becoming more accessible, and the cost of doing a decent production and the skill level needed to do that is also coming down. I believe sports is the next big, untapped video frontier on the Internet. As we keep pushing down costs and increasing quality, I think we will see more, and more, interesting times."