Cartoon Network readies mobile-only, free 'anywhere' network

Michelle Clancy | 11-03-2014

Cartoon Network is planning to release the Cartoon Network Anything app later this year to deliver companion TV content via mobile devices. The original 15-second content bites will consist of videos, games, polls and trivia.

According to the New York Times, the idea for the 'micro-network' is to "boil down Cartoon Network to its essence, to the smallest device." The app will be free and won't require cable authorisation, unlike the current Watch Cartoon Network apps. It will deliver a constant stream of new second original content that users can swipe through, and 'like.'

"What does a television network look like on a new device?" Chris Waldron, Cartoon Network Digital's vice president, told the New York Times. "The micro-network is designed for the phone. This is a 4" device concept."