Samsung, Vizio control connected TV in US

Joseph O'Halloran | 11-03-2014

The majority of Smart TV shipments in the United States were fulfilled by Samsung and Vizio Flat Panel TVs (FPTV) in Q4 2013 according to Strategy Analytics research.

The United States Smart TV Market Share Report Q4 2013 found that as most major TV vendors put a priority on smart TV features to differentiate their products in a crowded flat panel TV market, Samsung took a strong grip on connectivity with a 29.6% market share. Nearly 7 percentage points behind was Vizio which gained nearly 2% year-on-year. Third-placed Sony holds 17.6% in smart TV despite taking only 8% percent share in the overall FPTV market.

“We are witnessinga precipitous drop in the price delta for Smart TVs compared with their traditional counterparts, reflecting the expectation of major TV vendors that they will make more money down the road from content partnerships rather than upfront on higher hardware costs,” said David Watkins, Director of Connected Home Devices at Strategy Analytics explaining the trends. “Though it remains to be seen how quickly this scenario will materialize, the immediate need for over-the-top content on Ultra HD TVs may be a catalyst.”

“We expect that Smart TVs will comprise more than half of all FPTV shipments in the U.S. in 2014, but the Smart TV market will continue to be dominated by a handful of vendors at the top. Vendors competing solely on price will be slow to embrace Smart TV,” added Eric Smith, Analyst of connected home devices at Strategy Analytics.