Australian digital film and TV sales up 22% in 2013
Louise Duffy | 12-03-2014

Australian digital film and TV consumer revenues reached AUD$143.6 million in 2013, representing a year-on-year increase of 22.4%, according to research by the Australian Home Entertainment Distributors Association (AHEDA).

Data showed that the split between electronic sell-through (EST or download-to-own) and video-on-demand (VOD) download or streaming rental was almost equal. EST accounted for AUD$71.2 million in revenue while VOD achieved AUD$72.5 million in consumer revenue.

AHEDA anticipates that the introduction of new subscription VOD offerings will further boost growth.

AHEDA CEO Simon Bush said: "The 2013 digital movie and TV sales data shows the tremendous growth and consumer interest Australians have in consuming filmed content digitally. In fact, on per capita basis, Australia is second only to the US in digital consumer revenues.

"New digital offerings such as Ultra Violet and continued content availability on leading online platforms will only continue to drive legitimate consumer sales.

"With 50% of all sales coming from EST films this makes Australia a standout in the global marketplace where VOD tends to dominate; and of course EST margins exceed those of VOD.

"The next exciting evolution in the Australian market will be the launch of subscription VOD services during 2014. The Australian digital market remains a dynamic place and AHEDA members will continue to provide content to new platforms to meet ever changing consumer demands.

"However, despite the strong digital sales, the physical business continues to decline and as an industry we are losing hundreds of millions in lost sales from internet piracy and we look forward to the Abbott Government following through with legislative reforms in 2014 to assist the creative content industries."