Endemol appoints new managing director
Juan Fernandez Gonzalez | 12-03-2014

Endemol has announced that Francisco Asensi has been appointed as managing director of Endemol beyond Spain. In his new role, Asensi will be in charge of accelerating the growth of its digital video business in the country.

Among his main tasks, Asensi will be responsible for the entertainment network Tuiwok Studios, which launched on YouTube last year featuring some of Spain's most popular YouTubers and now boasting over 65 premium channels with over 40 million monthly views.

Before becoming managing director of Endemol, Asensi played a key role in the digital transformation of RTVE as director of digital strategy. For nearly six years he directed the company's multi-platform strategy, including the video-on-demand (VOD) initiative, RTVE a la carta.

Asensi's appointment follows the announcement in November 2013 of the international launch of Endemol beyond. Through this initiative, the company intends to build a premium network of connected international and local channels across platforms such as YouTube, Yahoo!, AOL, MSN, Dailymotion.