Disney weighing up $500MN Maker Studios acquisition
Editor | 12-03-2014
Just days after it boosted its online TV presence in a carriage deal with DISH Network, Disney is said to be on the verge of acquiring online video company Maker Studios in a deal said to be worth $500 million.
Maker Studios describes itself as the leading producer and distributor of online video to millennials, claiming to have attracted more than 4.5 billion monthly views and more than 340 million subscribers.
The company claims that its programing ó split into the categories of men, women, family and entertainment ó provides a home to online videoís top digital stars, channels and content. Moreover, Maker says that it is dedicated to developing talent, creating premium programming and building lasting brands with engaged audiences.
Makerís investors include Time Warner, Elisabeth Murdoch and Canal Plus, and according to research by The Financial Times (FT), the deal could be announced in the next two weeks. The FT adds that during Makerís most recent funding round last summer valued the company at about $300 million and would give Disney an enhanced foothold into younger audiences.